David Beckham signs with AliExpress as global ambassador for UEFA EURO 2024

Throughout the tournament (June 14 to July 14), AliExpress will run an innovative "Shake and Win" promotion offering exciting, time-limited prizes after every goal scored.

The e-commerce giant, AliExpress has signed the legendary footballer, David Beckham, as its global brand ambassador to kick off its UEFA EURO 2024 campaign.

As the official commercial partner for the championship, the online marketplace aims to excite fans with Beckham leading its “Score More with AliExpress” campaign.

Throughout the tournament (June 14 to July 14), the global online shopping platform will run an innovative “Shake and Win” promotion. This interactive feature offers exciting, time-limited prizes after every goal is scored.

David Beckham, commented, “AliExpress is helping fans get even closer to UEFA EURO 2024 this summer, by offering them great prizes as the action takes place on the pitch.”

Gary Topp, European Commercial Director, AliExpress, said, “Whether you’re a football fan or not, I can think of no-one better to show how easy it is to win with AliExpress during UEFA EURO 2024.”

AliExpress will also host interactive games and exclusive discounts throughout the continental tournament. These include opportunities to win discounts, limited-edition merchandise, and even coveted EURO 2024 match tickets.

This collaboration with Beckham further strengthens AliExpress’s presence in the global sporting scene. The e-commerce platform is part of Euro 2024’s esteemed sponsorship portfolio along with UnileverVisit Qatar, BYD, Qatar AirwaysvivoEngelbert StraussCoca-ColaAtosBetano, and Lidl.

Founded in 2010, AliExpress is the e-commerce platform of Alibaba, a leader in online commerce. It connects international buyers with a vast selection of products at competitive prices. As a leading cross-border B2C platform, the Chinese online retailer caters to a global audience by offering localised experiences in 220 countries and regions.

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