DavaIndia, one of the fastest-growing Generic Pharmacy chain in India, has signed a partnership deal with two of the leading Indian Premier League franchises, Royal Challengers Bangalore and Chennai Super Kings. These deals will see DavaIndia becoming the Official Life Care partner for both teams.
With the Covid-19 pandemic outbreak, partnering with two of the leading IPL franchises will help the brand to get more exposure and reach a larger audience across the country. The deal will see the brand having exclusive access to the usage of team intellectual properties for their promotional and marketing purposes.
The brand has also launched the IPL 2020 campaign on its social media pages, stating- “Khelegi team, Jeetega dava India”.
In a statement released on social media, Dava India stated that they are thrilled to announce its association with the legends Royal Challengers Bangalore & Chennai Super Kings as their Official LIFE- CARE PARTNER for the IPL 2020 season, the Jaan and Shaan of India.
Along with the statement, the pharmaceutical company also posted the campaign song for the ongoing IPL season on social media.