Two-time T20 World Cup-winning captain and West Indies Cricket icon Daren Sammy has signed a multi-year deal with Asian betting company Fun88 to become their brand ambassador. With this deal, Daren Sammy becomes the first cricketer ever to be associated with the company.
Betting operator Funn88 is the official partner of the Caribbean Premier League (CPL) which is the flagship domestic T20 league organized by West Indies Cricket. As part of the deal, Sammy will engage in fan events, content creation and education opportunities for a different set of audiences. The 37-year-old is set to be part of the organisation which has had ties with a multitude of sporting stars including Steve Nash, Robbie Fowler and the late Kobe Bryant.
On the announcement of this partnership, Sammy shared his thoughts and said, “My relationship with the number 88, which has been my jersey number too, spans more than two decades. So, with Fun88, I now see a natural synergy to make it the go-to destination for sports enthusiasts in India. Having followed Fun88 for a while, I have seen how the platform has evolved over the years. It has always celebrated sports and cricket, bringing fans together since inception. I’m thrilled to be collaborating on this partnership with the team at Fun88 and very grateful for being given the opportunity to act as its ambassador and public face.”
Fun88 has reiterated its idea to develop its online offering for various sports fans and provide the widest market odds. Therefore, this deal puts into force their commitment towards the game responsibly. The idea of ‘fostering a cricket friendly atmosphere within a responsible gaming culture’ is the utmost priority and Fun88 are headed in the right direction.
Fun88 spokesperson addressed the media on this collaboration with Daren Sammy and said, “Simply put, Daren is a leader and an inspiration to all. His sustained success and dedicated contribution to Caribbean cricket is truly remarkable. Daren’s fan following in India is also huge, bolstered in more recent history by his performances in the Indian Premier League.”
“With these intrinsic ties in mind, our partnership with Daren is synonymous with our wider vision of making Fun88 the go-to destination for sports content in India. We are extremely excited about this association and hope that we can engage Daren’s loyal following with some unique and exciting new content, taking the Fun88 brand to even greater heights,” he added.
Daren Sammy made his debut in 2004 and became the first player from his local island of St Lucia to play international cricket. Thus, he has been a long servant of the sport and a perfect face to represent Fun88 and its ‘break new boundaries’ initiative.