Daraz submitted the highest bid, following a public tender process, to live-stream the HBL Pakistan Super League 2022 and 2023 in Pakistan. The organisers witnessed a whopping 175% growth over the last two years.
The Pakistan Cricket Board hosted a bid for the seventh and eighth seasons of the HBL PSL’s digital streaming rights in Lahore, which saw participants from competitive companies such as ASports, Daraz, Geo TV, Trans Group, and Tapmad.
The live-streaming bid came a day after the association of ARY and PTV submitted their TV rights bid, which was worth more than 50% than the previous two years’ broadcast rights value to display the seventh and eighth season of the PSL in Pakistan.
Daraz, with over 300 million views during the ICC T20 World Cup streaming, had previously proven to be a game-changer.
The leading e-commerce platform of Pakistan aims to digitalize, and actively work towards infrastructure growth to aid the nation’s e-commerce industry raise. Daraz also believes in making sports, specifically cricket, a force that brings users from all over the country together by providing free streaming that no other platform provides.
PCB Acting Chief Executive, Salman Naseer, said, “The growing interest of the bidders and the exponential increase in their offerings is a testimony to how big the brand of HBL Pakistan Super League has become.
“In today’s digital age, live-streaming plays a crucial role in the growth and promotion of sports, and I am sure that the next two editions of the HBL Pakistan Super League will attract even more eyeballs, with the ease of access to the action. I congratulate and thank Daraz for their trust in the HBL PSL.”
Daraz Chief Marketing Officer Ammar Hassan, commented, “We are proud to have made the highest offer to acquire the digital streaming rights for HBL Pakistan Super League 2022-23. We want to be the number one digital platform of Pakistan. With more than 25-million plus monthly active users, Daraz wants to bring democracy of entertainment and shopping to the rest of the digital population of Pakistan.
“Whole of Pakistan will be able to stream the matches on Daraz App for free and enjoy great prices on 20million-plus products. HBL PSL is the flagship brand for Pakistan cricket and we want to take it to the next level giving it nationwide availability.”