Dallas Mavericks, an American professional basketball team based in Dallas, have announced a multi-year extension of their partnership with Chime, a leading financial technology company.
This expanded agreement has solidified Chime’s position as the official credit card sponsor of the Mavericks, further enhancing brand visibility and fan engagement.
Key Highlights of the Partnership:
- Jersey Patch Sponsorship: Chime’s logo will continue to adorn the left front shoulder strap of all four official Mavericks jerseys.
- Enhanced Arena Presence: Chime will have a significant presence at the American Airlines Center, including the newly named Chime Lobby on the Terrace level.
- Chime Lane: A dedicated entrance, “Chime Lane,” will be introduced to provide a unique entry point for Chime members and fans.
Commenting on the occasion, Chime Chief Executive Officer and Co-founder Chris Britt, said, “We are delighted to continue our sponsorship with the Mavs. The organization continues to epitomize our values of inclusivity and teamwork and shares an unparalleled commitment to the fans. We are excited to offer our Chime members in the Dallas area and those visiting American Airlines Center a great experience and unique benefits, including the new Chime Lane.”
Cynt Marshall, CEO, Dallas Mavericks added, “Chime stands apart in the financial technology services industry and has continued to set a high standard for how their members are treated. We strive to maintain similar standards for MFFLs. To build on our exciting relationship with Chime and to better serve our fans, we are thrilled to launch the new Chime Lane dedicated entrance.”
In addition to the key highlights, Chime will have exclusive category rights and engage in various advertising, promotional, and community-focused initiatives.
Chime is a financial technology company that aims to make banking accessible and affordable. The company offers a range of financial products and services, including checking accounts, savings accounts, and credit cards, without traditional banking fees.
The Mavericks have made a strong start to the season, thanks to the addition of Klay Thompson to their roster. Luka Dončić continues to be the team’s cornerstone, while Kyrie Irving adds another scoring dimension. The team’s upcoming schedule includes a home game against Utah Jazz followed by a road trip to face Minnesota Timberwolves.