Dallas Cowboys partner with

Dallas Cowboys are the ‘Best Valued’ sports franchise according to Forbes latest list of 2021

Dallas Cowboys, which is an American football team that plays in the NFL (National Football League) has partnered with the cryptocurrency agency, The Cowboys will be the first NFL team to work with, a venture in the booming cryptocurrency market. The agreement will include exclusive branding and advertising not just through digital ads but TVC’s, radios and various forms of content on print and paper as well. The deal includes advertising rights inside the Cowboys’ stadium too.

The reason opted to sign this deal with Dallas Cowboys isn’t because of their performance at all but rather it is all related to the management involved outside the playing team as they are the ‘Best Valued’ sports franchise according to Forbes latest list of 2021. The franchise is approximately valued at around $5.7 billion, most of that growth can be attributed to the NFL’s controversial owner, Jerry Jones, who has demonstrated to be a business genius, engaging multi-million dollar sponsorships for stadium names, the creation of NFL Network, the sharing of broadcasting rights, including exclusive sponsorships with Pepsi and Nike, among other initiatives that have made the NFL the most expensive league in the world.

“Blockchain is one of the oldest and most trusted digital asset platforms in the world, has easy-to-use products and remains relentlessly focused on customers,” Jones mentioned. “They are bringing Wall Street to Main Street by making digital assets available to anyone, anywhere in the world — and that’s a touchdown for our millions of global fans. We take pride in being the first team in the NFL to sign an official cryptocurrency partnership, and are proud to venture into this innovative business with”

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