Cricket South Africa (CSA) has strengthened its commercial partnership with betting and gaming operator Dafabet, naming the brand as the Official Event Partner for the Proteas Men’s home Test and One-Day International (ODI) fixtures during the upcoming international season.
The expanded agreement builds on an existing relationship between the two organisations and will see Dafabet secure prominent visibility across South Africa’s home summer schedule, which features marquee series against Australia, Bangladesh and England from September through January.
As part of the partnership, the Dafabet brand will be integrated across eight Test matches and a three-match ODI series involving each touring nation, providing the company with significant exposure through matchday branding, fan engagement initiatives and digital activations.
The announcement represents a further boost to CSA’s commercial portfolio as the governing body continues to capitalise on the growing strength of the Proteas brand. South African cricket has enjoyed a period of sustained success on the international stage, helping drive increased interest from sponsors seeking to align with one of the sport’s most recognisable national teams.
Commenting on the partnership, CSA Chief Executive Officer, Pholetsi Moseki, said, “CSA is proud to partner with Dafabet as the event sponsor for the Proteas Men’s home summer, which promises to be a packed and exciting season of cricket. We value our growing relationship with Dafabet and their ongoing support of South African cricket. Their continued investment in the game reflects a shared commitment to creating meaningful fan experiences and supporting the long-term success of cricket nationwide.”
Dafabet Head of Sponsorships, John Cruces, added, “Given we’re already a partner of Cricket South Africa, the opportunity to sponsor the Summer Tests and the One Day Internationals was a no-brainer. Our aim is to build on the existing partnership and be part of the growth in the sport within the country. We have no doubt these are going to be some of the most viewed matches over the next five months, with cricket of the very highest level on display. We wish the Proteas the very best of luck.”
The sponsorship comes at a time when both Proteas teams are enjoying strong performances on the global stage. The Proteas Men recently captured the ICC World Test Championship title and reached the semi-finals of both the ICC Champions Trophy 2025 and the ICC Men’s T20 World Cup 2026, while the Proteas Women advanced to consecutive ICC finals at the Women’s T20 World Cup 2024 and the ICC Women’s Cricket World Cup 2025.
The latest agreement underscores CSA’s ability to attract long-term commercial investment and further reinforces Dafabet’s growing presence within the international cricket sponsorship landscape.
