Dabur India Ltd., a leading FMCG company, has appointed the renowned Indian sportsperson, Manu Bhaker as the brand ambassador for its flagship Ayurvedic health supplement, Dabur Khajurprash.
This strategic partnership aims to raise awareness about the importance of iron-rich nutrition among Indian women.
Commenting on the partnership, Rajeev John, Executive Vice President, Dabur India Ltd said, “We are very excited to partner with Star Shooter and Double Olympic Medallist Ms Manu Bhaker as the brand ambassador of Dabur Khajurprash and welcome her to the Dabur Family. We are confident that this association will further strengthen the brand and help us build a better connection with our consumers. Manu Bhaker’s vibrant persona, pan-India appeal, confident attitude coupled with her strength, performance and self-made career, make her a great fit for our brand.”
Amit Garg, General Manager-Marketing, Dabur India Ltd, added, “In India, approximately 1 out of 2 adult women are anaemic. Women often experience related symptoms such as frequent headaches, extreme fatigue, hair loss, pale skin etc, which could be manifestations of iron deficiency. We, at Dabur India, aim to take a step towards solving this concern with the launch of Dabur Khajurprash for which we are proud to have Double Olympic Medallist Ms Manu Bhaker as the brand’s face. Made primarily from premium quality dates, Dabur Khajurprash combines the natural sweetness of dates with a rich blend of 40+ Ayurvedic herbs and ingredients. This product not only delights your taste buds but also offers a multitude of health benefits. Through this campaign on Dabur Khajurprash, our aim is to empower women to fortify their lifestyle and overcome daily life’s struggles which may be due to iron deficiency.”
Manu Bhaker, a celebrated young athlete and 2025 Major Dhyan Chand Khel Ratna Awardee, expressed her enthusiasm for the association and said, “I am delighted to be a part of the Dabur family and to be the face of Dabur Khajurprash. Through the new campaign, I would urge women to focus on their health and maintain healthy iron and haemoglobin levels to live a fulfilling life.”
The new campaign featuring Manu Bhaker will be launched across various platforms, including television, print, and digital media. Dabur aims to leverage her strong appeal and reach to increase brand awareness and educate consumers about the benefits of Dabur Khajurprash for women’s health and well-being.