The Delhi franchise of Pro Kabaddi League, Dabang Delhi KC has announced a partnership with the manufacturer of cement and cement-based products, JK Super Cement. Both the entities have penned down a two-year deal, following which JK Super Cement has emerged as the title sponsor of Dabang Delhi.
As per the partnership clauses, Dabang Delhi will be promoting the cement brand by putting up its logo on their match-day and practice jerseys. While adding to that, the brand will also be visible through DDKC in-stadia branding, and also through the social media handles of Dabang Delhi.
Speaking on the occasion, Durganath Wagle, Director of Dabang Delhi KC said: “We are delighted to announce our partnership with JK Super Cement for second year in a row. Over the years, the brand JK Super Cement has built a strong presence within the Indian cement industry, demonstrating strength, durability, and safety. All these characteristics echo our brand ethos and resonate well with the spirit of our team, which have also reflected in our performances across the previous seasons of the Pro Kabaddi League. We look forward to a successful association with JK Super Cement and a successful season ahead.”
Adding to that, Mr. Love Raghav, Head – Branding, JK Cement (Grey Cement Business) said: “The spirit of strength and perseverance that JK Super Cement shares with Dabang Delhi KC is unmatched. After a stellar season in 2019, we are thrilled to be associated once again with Dabang Delhi. We truly believe that Dabang Delhi embodies our enthusiasm, and we are looking forward to another wonderful season ahead. This time they are better, stronger, intense this time they are #JKSUPERKIDABANGDELHI.”
JK Cement Ltd. is one of India’s leading manufacturers of grey cement, while the third-largest white cement manufacturer in the world. Over four decades, the company has partnered India’s multi-sectoral infrastructure needs on the strength of its product excellence, customer orientation and technology leadership, as per the company’s official website.
Apart from partnering up with JK Super Cement, Dabang Delhi has roped in Shiv-Naresh Sports as their kit manufacturer, ISME as their back sponsor, and Officer’s Choice Blue as their sleeve sponsor, for the upcoming season eight of the PKL.
The Delhi-based kabaddi franchise will be commencing their season eight against Puneri Paltan on December 23. The PKL fans could enjoy the live-action of the kabaddi league on the Star Sports Network and Disney+Hotstar.