D2H appoints Rishabh Pant as brand ambassador

D2H has been India's fastest growing DTH brand for the last four years.

The Indian direct broadcast satellite service provider, D2H has appointed the Indian cricketer, Rishabh Pant as its new brand ambassador. For the next two years, he will be featured in 360-degree brand communication.

D2H has been India’s fastest growing DTH brand for the last four years. Formerly known as Videocon D2H, the company provides satellite television, audio programming, and interactive television services via direct broadcast satellite. D2H caters to both consumers and businesses.

It is a Dish TV-owned Indian direct broadcast satellite service provider. As of December 31, 2017, D2H had a 19% market share among pay DTH operators. After the merger of Dish TV India and D2H, the company created the largest DTH service provider in the country with approximately 29 million subscribers at the time of the merger.

Commenting on the association, Anil Dua, Executive Director & Group CEO, Dish TV India Ltd, “We are delighted to have Rishabh Pant as brand ambassador for our D2H brand. Our brands are our biggest strength. This investment in the D2H brand is going to make it even stronger. The close affinity between D2H brand and Rishabh Pant as brand ambassador will enable deeper engagement of D2H with its TG.”

Speaking on the partnership, Pant said, “D2H is a large DTH brand with a long record of disruptive innovation in the industry. It is wonderful to be associated with D2H and looking forward to working closely with the team to take it to greater heights. “

Sugato Banerji, Corporate Head – Marketing, D2H, Dish TV India Ltd, said, “Rishabh has quickly developed into a distinctive entertainer on the cricket field, with his boundless energy behind the stumps and innovation in shot-making. He brings a spark each time he enters the field and appeals to the huge 18-35 age group across the country, our core audience. We see him as a strong fit with D2H Brand values. We are confident that this association with Rishabh will take the brand D2H to a stronger, more defined position within a short time through continuous investment in creating awareness and affinity.”

Recently, the Delhi Capitals (DC) captain has also announced a partnership extension with the cricket equipment manufacturing company, Sanspareils Greenlands (SG).

The attacking wicketkeeper-batsman was last seen in action in India vs West Indies T20I series. The 24-year-old has been rested for the India vs Sri Lanka series, which is slated to begin today, i.e., February 24.

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