With a legacy of trust spanning over 125 years, headquartered in Chennai, India’s leading pain specialist Amrutanjan has signed a sponsorship deal with Chennai Super Kings. The pharma company will be Official Pain Relief Partner Digital of three-time IPL Champions.
The deal will enable the brand with access to usage of the team logo, images of players, hosting virtual meet and greet sessions with fans, and other sponsorship-related events. The association with the team could be seen as a move by the brand to increase its nationwide presence. The association is also first of its kind as an official digital pain relief partner is a new sponsoring stream introduced for the first time in this IPL season.
Amrutanjan is India’s leading Pain Specialist and loyal to its roots in Ayurveda. For over four generations, millions around the world have loved and trusted Amrutanjan’s pain relief products to kick out stress-related headaches and body pain, acting as relaxants for day-to-day tension.
“The power of Amrutanjan yellow is reflective of a re-awakening of spirit and energy, and this is exactly the effect the balm has on users each time. This is in synergy with the trademark and unmissable yellow of the CSK team, which is reflected in myriad ways during the season and ensures a rare surge of energy among the millions who follow the game,” said a spokesperson of the brand.
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