Chennai Super Kings (CSK) has added TATA Tea Chakra Gold as the latest addition to the partners list ahead of IPL 2020.
CSK is all set to play the opening encounter against the Defending champions, Mumbai Indians on Saturday. With this association, TATA Tea Chakra Gold becomes the Official Tea partner of the squad.
TATA TEA Chakra Gold, which is a premium tea from TATA Consumer Products, is a very prominent brand amongst the people of Tamil Nadu. This partnership closely connects the two regional brands who share a common passion for the people and are all set to make an impact at the International stage through their performance.
People of Tamil Nadu are emotionally connected with CSK and are die-hard fans of the Yellow army. The team truly represents the people of the state and is always determined to deliver the best.
Similarly, TATA TEA Chakra Gold is crafted especially for Tamil Nadu and celebrates the same emotion and pride of the people of the state in its tea.Tamilians take a great pride in their identity be it through sport or culture.
The association of TATA Tea Chakra Gold with CSK is an extension of the Tamil pride, representing the region at the Global level. Both the brands resemble similar ideology, beliefs which makes it a perfect blend for partnership.
In recent times, CSK has been the first choice for most of the regional brands, since this is the best way to make an impact on the audience. IPL is one such platform where home-grown brands have the advantage to connect with the fans through various campaigns and create a higher brand recall value.