The Premier League side, Crystal Palace have penned down a partnership extension with the British sports-fashion retail company, JD.
With this development, JD will be extensively featured across Selhurst Park for the 2022/23 season.
The brand will receive exposure through both tiers in the Whitehorse Lane stand, ‘wrap’ inside the mid-tier of the Holmesdale stand, across the Arthur Wait stand, and LED boards.
JD has built its presence in 21 countries across the globe and in the UK, the brand has built over 400 stores.
Speaking on the extension, Barry Webber, Crystal Palace Chief Commercial Officer, said, “We’re delighted to announce our new partnership with JD as they continue to build their strong brand across south London, sharing similar values and audience to that of CPFC.
“We believe they are an ideal partner with a well-known and successful leisure brand who continue to promote a healthy lifestyle, something we actively encourage through our Palace for Life Foundation and promote to our global audience.”
Nadia Kokni, JD Global Marketing Director, said, “JD are delighted to be kick-starting our partnership with the club as they continue to build on and off the pitch. The passion of the fans makes Selhurst Park a special atmosphere and one we are proud to be associated with.”
The ongoing year has been really fruitful for the club as Crystal Palace have signed new deals with Macron, Cinch, AstroPay and Mukuru.
Crystal Palace finished 12th in the previous edition of the English top-flight and will look to improve their position in the upcoming season.
The club will commence its Premier League 2022/23 campaign against Arsenal on August 6 at home.