The Premier League (PL) team, Crystal Palace FC have inked a partnership with the global payments enabler, Guavapay.
As part of the deal, the brand has been named the club’s official affinity card partner.
The three-year arrangement will involve limited edition MyGuava Cards with a Crystal Palace design. These will be accessible to users via the MyGuava App, and fans will also have the opportunity to win rewards after using the card.
The MyGuava App has been developed to meet the desire for all-in-one payment solutions, including local and global payments, simplified card transactions, cashback on card purchases, and bill splitting with friends, as well as additional functions like tracking spending and managing finances.
Barry Webber, Chief Commercial Officer of Crystal Palace, commented, “This is an exciting partnership and one which offers our fans a unique rewards scheme. Guavapay are an innovator in the payment industry with extensive in-house knowledge and expertise to provide the very best solutions, and we’re pleased to now be officially working with them.”
Grant Wyatt, Head of Partnerships at Guavapay, said, “We are delighted to launch our new and exclusive Affinity Card in partnership with Crystal Palace Football Club. This innovative collaboration will provide Crystal Palace fans with a unique rewards scheme that will provide many benefits and opportunities to show support for the team. Crystal Palace are committed to enhancing the fan experience and we could not be prouder to contribute to their fostering of a deeper connection between the club and its supporters.”