The Premier League franchise, Crystal Palace FC have brought in the payment solution provider, AstroPay as their commercial sponsor. By this collaboration, AstroPay became the official training wear sponsor of the veteran club.
Through this association, the global brand will experience brand reflection on the club’s training kits and social media handles. In addition to this, the fintech brand will get featured on LEDs that hold matchday advertising at Selhurst Park. Through this collaboration, AstroPay will also showcase its brand on the club’s exclusive Palace TV series ‘Copers Cope TV’ that takes the fans through the training scenes of the players.
AstroPay’s CEO, Mikael Lijtenstein, gave his insights on the partnership and said, “We are absolutely thrilled to be partnering with Crystal Palace F.C, a Premier League football team that has a rich history over the last 160 years. This is an exciting partnership with one of England’s most well-known footballing institutions and we look forward to working together hopefully for many seasons to come.”
Barry Webber, the Crystal Palace’s Commercial Director, also shed light upon this deal and said, “We are thrilled to be able to announce a partnership with a brand as globally recognised as Astropay. Astropay has a long history of success in the payment solutions sector, and we look forward to working with them during the remainder of the season.”
AstroPay is one of the leading payment solutions developers that was founded in 2009 with a customer base from all around the globe.