South Florida Motorsports (SFM) has roped in an association with the technology unit, Crypto.com for the Miami Grand Prix event held by Formula 1. The digital cryptocurrency platform became the official title partner of the racing championship in a nine-year deal.
The event would now be known as Formula 1 Crypto.com Miami Grand Prix. Crypto.com is also the global partner of Formula 1.
Through this collaboration, Crypto.com will witness significant branding and marketing opportunities. In addition to the official event title and logo incorporation, the fastest growing cryptocurrency unit will also signage across the circuit and brand reflection across the Grand Prix campus. This long-term deal will also let the digital firm, develop the Web3 internet ecosystem across this campus.
Kris Marszalek, Co-Founder and Chief Executive Officer at Crypto.com commented on this partnership and said, “Building on our global partnership with Formula 1, we are thrilled to be the first commercial title partner of the Formula 1 Crypto.com Miami Grand Prix in the city that is fast becoming the crypto center of the U.S. Technology and innovation are at the core of what we do, which strategically aligns with the sport of racing, and together we will create exciting experiences at the intersection of Web3 and F1 Racing.”
Jeremy Walls, Senior Vice President, Chief Revenue Officer of Hard Rock Stadium & Formula 1® Crypto.com Miami Grand Prix also gave his insights on this grand association and said, “We are excited for our long-term title partnership with Crypto.com. We share their commitment to innovation and will apply those high standards to the fan experience at the Formula 1® Crypto.com Miami Grand Prix. This will be an international event and we look forward to growing together on a worldwide scale.”
This racing championship will be hosted on the new 5.41 km course in Miami Gardens which will also feature the Crypto.com Terrace Hospitality area and Crypto.com Fan Zone that will promote fan engagement and entertainment services.