The innovative casual footwear brand, Crocs has roped in two young European football talents, Kai Havertz and Alphonso Davis for featuring them in their new social media campaign “Guess Who?”
The deal was brokered by the commercial agency B-Engaged, who have also teased another athlete partnership with Crocs to be announced in the coming months.
Apart from Alphonso Davies and Kai Havertz, Crocs has partnered with singer and social media star, Bella Poarch, K-Pop sensation Tzuyu of TWICE, and social media star Kemio, as their latest brand ambassadors featuring in Crocs’ latest social media campaign.
While Kai Havertz has already featured in a Crocs campaign wearing a Classic Slide. It was the revealing video by the company announcing the Chelsea star as their latest brand ambassador through Instagram reels and TikTok.
Speaking on the occasion, Ehsen Shah, CEO of B-Engaged, said: “We have really enjoyed working with Kai and Crocs on this campaign, for us it’s all about partnering athletes with brands they truly care about – which is definitely the case here!”
“Working with yet another brand who values sustainability and their messaging on the environment is important to our clients and our agency, which makes it even more worthwhile working with Crocs and we look forward to announcing the second athlete ambassador soon!”
Adding to it, Kai Havertz, Chelsea FC player, said: “I’m delighted to work with Crocs and their latest “Guess Who?” campaign. I have been a huge fan of the brand since I was a child owning 100s of pairs, so it’s great to be part of the family.”
“It’s so important that young people embrace who they are and what makes them so unique as it’s so easy to try and blend in. That’s why I think Crocs customisable Jibbitz charms are so good.”
Lastly, Alphonso Davies, Bayern Munich player, said: “I really love my crocs and I’m excited about my partnership with them. As a brand, they have been very supportive of me and my career up to this point.
Kai Havertz has been enjoying a stellar season with Chelsea as he joined the Blues 18 months back from his former club Bayern Leverkusen. Since joining Chelsea, the 22-year-old has scored the winning goal for his side in the Champions League final last season, which resulted in the Blues lifting the title. While the youngster also lifted the UEFA Super Cup earlier this season in August.
Alphonso Davies has been able to make a name for himself playing for the Bundesliga giants, Bayern Munich, while he is also the United National ambassador. Playing for the German sides in the last couple of seasons, the Canadian has lifted three Bundesliga titles and one Champions League title. While despite just being a 21-year-old he has featured in the FIFA FIFPro World 11.