Myntra, the e-commerce brand unveiled its association with the football player, Cristiano Ronaldo and the launch of his fragrance range, CR7 in India.
Following this partnership, over 16 varieties of SKUs (stock-keeping units) including body mists, deodorants and perfumes will be offered by Myntra, the company revealed in a statement.
The deodorants of CR7 will be available for INR 790. Considering the fan following of the star football player in India Myntra plans to cater to a new set of audiences within the country. While announcing the partnership, Myntra released a video featuring the 37-year-old sportsperson.
The brand CR7 was launched in 2017 and is actively present in over 40 countries and has an audience ranging from the age group of 14 to 40.
Mayank Bahety, Director, Beauty Concepts Pvt Ltd., said, “With CR7, Ronaldo brings his personal experiences to the table with power-packed scents! The range is available online for the first time in India on Myntra for all fans to grab fabulous scents. Together with our partner Myntra, we will aim to boost the brand’s online presence and reach while tapping into the huge existing consumer base of Myntra.”
“Cristiano enjoys a huge fan following in the country, and the launch of CR7 is set to create a furore amongst his fans, and beauty and fragrance enthusiasts. Onboarding a brand promoted by the legend himself with Myntra’s reach and wide base of fashion-forward customers makes a powerful equation slated for success,” said Sharon Pais, Chief Business Officer, Myntra.