Cristiano Ronaldo has been unveiled as the new global ambassador for Chinese smart home technology brand Dreame Technology, in a major international partnership that underlines the growing convergence between elite sport, technology, and consumer lifestyle branding.
The collaboration will see the Portuguese football superstar lead Dreame’s global “Dreame to Win” campaign as the company intensifies its efforts to strengthen brand visibility and accelerate expansion across key international markets.
Dreame Technology, a rapidly growing player in the AI-powered smart home appliance sector, said the partnership is built around shared values of discipline, innovation, precision, and continuous improvement. The company specialises in intelligent home solutions, including robotic vacuum cleaners, cordless stick vacuums, wet and dry cleaning systems, air purifiers, kitchen appliances, and personal care devices.
As part of the agreement, Ronaldo will feature prominently across Dreame’s worldwide marketing initiatives, digital campaigns, product branding, and consumer engagement activities spanning multiple product categories.
Speaking on the partnership, Cristiano Ronaldo said, “I am always looking for partners who share my drive for excellence and my commitment to hard work. Dreame is a brand that innovates and delivers top-tier performance, making life easier and better. I am excited to join the Dreame family and support their mission to lead the global market.”
Colm Chang, Global CEO of Dreame Technology, added, “This is more than a sponsorship; it is a powerful alliance between a technology leader and a world-class sports IP. We recognize each other’s strength, vision, and long-termism. Cristiano’s spirit of focus and excellence resonates deeply with our mission to lead the industry and influence the world through intelligent technology. Together, we are committed to bringing a high-quality, future-ready living experience to households globally.”
Manu Sharma, Global President of Dreame, continued, “Dreame’s dedication to breaking boundaries through innovation is something we truly believe in. We believe in the power of discipline and technology to improve lives. This partnership is an exciting opportunity to showcase how high-end technology and a winning mindset can create a better future for everyone.”
The deal adds another major commercial partnership to Ronaldo’s global endorsement portfolio, which already includes brands such as Nike, Herbalife, Clear, Binance, Tag Heuer, Armani, and Jacob & Co.
For Dreame, the association with one of the world’s most recognisable athletes represents a significant branding push as competition continues to intensify within the premium smart home and consumer technology industry. The partnership also reflects a wider industry trend of technology companies increasingly leveraging global sporting personalities to build stronger consumer engagement and international market relevance.
