Cricket South Africa signs long-term contract with Fox Sports Australia

The Australia broadcasting supergiant, Fox Sports Australia has acquired the media rights of Cricket South Africa (CSA). This announcement came on Monday (December 7), when the board declared about the deal with a media release on their website.

As per the contract, the broadcaster would have the media rights of all Men’s and Women’s cricket matches that will run until the conclusion of the 2023-24 season. The deal has already commenced with England’s tour of South Africa.

On behave of Cricket South, Kugandrie Govender, CSA’s Acting Chief Executive Officer, said, “CSA is excited for the advancement of cricket that our continued association with a giant like Fox Sports Australia brings. This partnership is also a testament to the strong position that South African cricket holds in the hearts and minds of our important international counterparts and we are very proud of this.”

With the deal, the broadcaster is also ecstatic. Steve Crawley, Executive Director, said, “We are delighted to partner with Cricket South Africa to show all the matches played by this proud cricket nation to our subscribers. This partnership continues our long-term commitment to bringing cricket fans the best of the game at home and around the world. We are the home of cricket in Australia – it’s our national sport and we love it.”

The Australian team is scheduled to tour the Proteas next year in February and March for some limited-overs matches and Test matches. The deal can turn up to be yielding for Fox as a lot happened when last time the Australian team was in South Africa.

Currently, the Australian team is playing the T20I series against the touring Indians before the much-awaited Border-Gavaskar Trophy. The deal with Fox is CSA’s second big hand. Last month, Cricket South Africa roped the Indian media conglomerate, Star India with the media and digital rights across Asia, the Middle East, and North Africa.

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