spot_img

Cricket South Africa inks partnership with Roc Nation Sports

The agreement gives CSA access to Roc Nation's commercial platforms and opportunities, as well as aid in a variety of other areas.

Cricket South Africa (CSA) has announced its collaboration with the Roc Nation Sports International agency, as the national cricket governing body of South Africa seeks to grow as a sports and entertainment brand.

The agreement gives CSA access to Roc Nation’s commercial platforms and opportunities, as well as aid in a variety of other areas. Brand activation, social media campaign, initiatives, outreach activities, and fan engagement are examples of these.

Roc Nation Sports is a division of Roc Nation which debuted in the spring of 2013. The American rapper, Shawn “JAY-Z” Carter’s love for sports, inspired the natural formation of Roc Nation Sports, which supports sportspersons in the same way Roc Nation has helped and advocated for artists in the music industry for years.

Roc Nation Sports develops and implements marketing and endorsement agreements, outreach programs, charity tie-ins, media relations, and brand development.

Michael Yormark, Roc Nation Sports International President, said, “This is a multi-faceted partnership that I am confident will be a great success, and our desire is for all cricket lovers to be part of it, and to passionately connect with the sport. There are so many incredible athletes involved in SA cricket, with inspirational stories waiting to be told, not only in South Africa but across a global market.”

Pholetsi Moseki, CSA Chief Executive, said, “CSA is deliberate and intentional about repositioning its energy to a fan-facing brand experience. The bumper calendar properties that CSA has to offer will be elevated to a global audience, which will in turn export the CSA brand and its varied offerings.

“This new direction augurs well for the appetite that our sports fans have demonstrated for our products and is bound to resonate soundly across the country and the globe. This is a thrilling moment for CSA as it charters the excitement back to the fans, to be part of it.”

Related Articles

Latest Articles