The governing body for cricket in South Africa, Cricket South Africa (CSA) has named IMG ARENA, OpenBet’s sports data and streaming products division, its exclusive data supplier and betting live streaming partner.
IMG ARENA, in collaboration with CricViz, will gather precise statistics, both live and in-venue, for CSA domestic and international matches throughout a wide range of events, including bilateral series and domestic leagues.
Data will be collected for men’s and women’s Test, ODI, and T20I formats during international matches. Data will also be collected for men’s 4-day, 50-over, and T20, in addition to women’s 50-over and T20 formats, for domestic matches. The data will thereafter be made available to more than 460 globally licenced betting providers by IMG ARENA. Additionally, the entity will also feed live CSA match broadcasts to the world’s bookmakers.
Mark Wrigley, Vice President & Head of Rights at IMG ARENA, said, “IMG ARENA is serving fans and sportsbook operators across a wide breadth of sports and markets around the world. Alongside CricViz, we’re excited to partner with Cricket South Africa to bring fans the ultimate sportsbook experience incorporating reliable, informed data and live streaming.”
CSA Chief Executive Officer, Pholetsi Moseki, said, “Our partnership with IMG ARENA is poised to revolutionise the way detailed data is collected, both live and in-venue. This collaborative endeavour will introduce South African cricket to a fresh betting audience, and we are extremely excited about this opportunity. We are collectively shaping the future of sports data collection and broadcasting, setting new standards of excellence in the industry.”
IMG ARENA provides live streaming and data feeds for over 65,000 events in a variety of sports each year, along with on-demand virtual sports products and front-end solutions like the UFC Event Centre. Clients comprise the Ultimate Fighting Championship (UFC), Major League Soccer (MLS), PGA Tour, DP World Tour, USTA, EuroLeague, and National Women’s Soccer League (NWSL).