Cricket South Africa has further strengthened its commercial portfolio with the announcement of three new strategic partnerships, welcoming Nestlé BAR-ONE, Radar Tyres, and Shrey as official partners. The agreements span FMCG, automotive and specialist cricket equipment categories, underlining CSA’s focus on long-term brand alignment, player welfare and deeper fan engagement across all levels of the game.
Nestlé BAR-ONE has been confirmed as the official snack partner of Cricket South Africa. One of South Africa’s most recognisable confectionery brands, BAR-ONE, will activate across CSA’s domestic and international calendar, with visibility through matchday branding, digital platforms, and fan-facing promotional campaigns. The partnership is designed to harness cricket’s broad, multi-generational appeal while reinforcing BAR-ONE’s long-standing connection with South African sport.
Commenting on the partnership, CSA Chief Executive Officer, Pholetsi Moseki, said, “We are proud to welcome Nestlé BarOne to the CSA family. Nestlé BarOne is a natural fit for CSA, given its portfolio of trusted brands, its focus on innovation, and its commitment to making quality products accessible. As an organisation, we value partnerships that support performance, inclusivity, and broad participation in sport, and this collaboration reflects our shared focus on energy, resilience, and engagement at every level, from grassroots to Proteas.”
In a further boost to CSA’s sponsorship ecosystem, Radar Tyres has been appointed official team partner and associate team partner of the Proteas and the Junior Proteas. The agreement delivers brand exposure across team environments and selected apparel assets, alongside marketing rights linked to both senior and junior national teams.
G.S. Sareen, Founder, President and CEO of Omni United, said, “Cricket embodies performance under pressure, endurance and consistency, values that are core to the Radar Tyres brand. Becoming the Global Team Partner of the Proteas marks a significant milestone in our global brand journey. This partnership enables us to connect with passionate cricket fans in South Africa and around the world, while reinforcing Radar Tyres’ position as a trusted, performance-driven brand. It also reinforces our long-term commitment to the South African market, brought to life through our ‘One Team. One Drive.’ campaign, and our promise to make premium-performance tyres accessible and affordable for everyday drivers. Lastly, we would like to thank Team ITW Universe for stitching this partnership with CSA and building the brand Radar here in South Africa.”
The inclusion of the Junior Proteas within the partnership highlights a shared commitment to cricket’s development pathway, enabling Radar Tyres to engage with fans across generations while supporting the future of the game.
Completing the trio of announcements, Shrey has been named the official helmet and luggage partner of Cricket South Africa. Under the partnership, Shrey will supply helmets and luggage across CSA teams and programmes, further embedding the brand within South Africa’s high-performance cricket environment.
Raghav Kohli, Founder and Chief Executive Officer of SHREY, said, “With a shared commitment to performance, safety, and innovation, this partnership marks a significant step in strengthening the professional ecosystem of South African cricket while enhancing player protection at the highest level of the game.”
Together, the three partnerships reflect Cricket South Africa’s strategy of building a diversified and sustainable commercial model. By aligning with brands across everyday consumer goods, high-consideration automotive products and specialist cricket equipment, CSA continues to balance commercial growth with meaningful brand fit, while strengthening player support and deepening engagement with fans throughout the cricketing ecosystem.
