Galaxy Racer has announced a new sponsorship deal with the Canadian National Cricket Team for the International Cricket Council (ICC) Men’s T20 World Cup Qualifier.
Throughout the qualifier, the Galaxy Racer logo will appear on the team’s official jersey as well as warm-up kits.
The tournament, which is set to commence on February 18, is one of two global qualifiers that will serve as the final stages of qualification for the ICC Men’s T20 World Cup 2022. Canada will be one of eight countries competing in the qualifier and will aim to finish in the top two and qualify for the marquee international T20 event later this year.
Galaxy Racer was founded in 2019 and has quickly grown to become one of the leading esports organisations in the Middle East and North Africa (MENA).
Paul Roy, Founder and Chief Executive Officer of Galaxy Racer, commented, “We are excited to partner with Cricket Canada, as we continue our convergence with esports, gaming and traditional sports, which is part of our bigger initiative where we are partnering with major sports properties globally and we are excited to introduce a new set of young audience to the world of cricket.
“We believe that the convergence of traditional sports with the esports and gaming audience is imperative and we will be assisting Cricket Canada to accelerate the cross-pollination with the younger generation. All the best to Cricket Canada in the upcoming ICC World Cup. As the esports community would say, GLHF (Good Luck, Have Fun)!”
The Canadian National Cricket team will play the Philippines on February 18, Oman on February 19, and Nepal on February 21. The winning teams will qualify for the semi-finals and finals the following week. The two teams advancing to the finals will qualify for the ICC Men’s T20 World Cup in Australia.