Cricket Australia teams up with Rario and BlockTrust

With the help of the two NFT based firms, Cricket Australia has taken its first-ever step into the metaverse.

Cricket Australia (CA) and the Australian Cricketers’ Association (ACA) have signed a ‘multi-year’ licensing contract with Rario and BlockTrust to provide the cricketing fans worldwide with a wide variety of Non Fungible Tokens (NFT).

Rario is a digital collection marketplace that allows cricket lovers to own NFT ranging from player cards to video moments to cricket relics. Fans can also trade NFTs using the well know marketplace. On the other end, BlockTrust is one of the world’s most famous digital trading firms which allows anyone from anywhere to securely trade in NFTs. With the help of the two NFT based firms, Cricket Australia has taken its first-ever step into the metaverse which includes 250+ cricketing moments, rare player achievements as well as historic moments which gave shape to the landscape of Australian cricket, all of which will be accessible to the fans worldwide to claim and put their name on it.

“We are excited to step into the metaverse with our partners Rario, BlockTrust and the Australian Cricketers’ Association for this historic deal, which will open up huge opportunities for innovation and fan engagement,” said, Cricket Australia CEO, Nick Hockley in a statement during a press release. “The game’s deep connection with its past, the passion of our fans and the appeal of Australian cricketers to a global audience, means the incorporation of NFTs is another way that fans across the world can engage and be part of the sport. This is just the start and I have no doubt we will see enormous benefit for fans, players and the sport itself as we build this exciting partnership”

“This is an exciting opportunity for Australian cricket, and this has been reflected in the cooperative spirit that the ACA and Cricket Australia have partnered with Rario,” stated Todd Greenberg, CEO of the Australian Cricketers Association. “Once you begin to learn about NFTs you soon understand the engagement possibilities between past and present players with fans are huge. We all look forward to bringing this program to life in the coming months with new and innovative concepts”

The Australian men’s team will take on Sri Lanka on June 7, 2022, at the R. Premadasa Stadium, Colombo.

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