Australian craft brewery and hospitality business 4 Pines Brewing Company announced their sponsorship deal with Cricket Australia.
The deal will see them become the official beer sponsor of the Australian men’s cricket team.
Starting a ‘Brew Better’ initiative, 4 Pines Brewing will be planting a tree for every boundary scored by the Australian men’s team. The deal will also cover every match of the team throughout the summer which will include the Ashes series that will be held in December and January.
Nick Hockley, chief executive at Cricket Australia said, “The team at 4 Pines are full of energy and have a shared passion for Australian Cricket. 4 Pines’ commitment to bring fun to this year’s Ashes Series, along with making a difference via their sustainable re-greening program, brings a new dimension to the partnership, we love their story and are so impressed by what they have achieved in such a short period, particularly their work in sustainability. We look forward to welcoming 4 Pines to the cricket family as we celebrate the upcoming summer together.”
4 Pines will be providing for an enhanced experience for the fans throughout the summer and celebrating the wins of the national team.
The upcoming edition of the Ashes will be the first series in collaboration with 4 pines. The high octane Test series is scheduled to begin in December and will be held in Australia.
The 2019 Ashes saw the series being drawn 2-2 and Australia being the current holders of the coveted trophy.