Cricket Australia (CA), the cricket governing body of Australia, has inked a partnership renewal with the American fast-food chain, KFC.
In this development, KFC will continue to retain the naming rights of the Big Bash League (BBL) along with a few other arrangements. The partnership has been extended till the 2024/25 Australian season.
The association between CA and KFC has advanced into the 21st season and KFC will remain a partner of the Weber WBBL, a gold partner of the men’s and women’s international teams and the official restaurant of CA and all BBL teams.
KFC has been the naming rights holder of the Australian club T20 cricket league since its first season in 2011.
Speaking about the development, Nick Hockley, Cricket Australia’s CEO, said, “KFC and cricket’s pairing has become a synonymous part of the Australian summer. Together, we will continue to innovate, create brilliant experiences and bring families and friends together, whether that be in a restaurant, at the cricket or at home.
“We thank KFC for their incredible support of our national game.”
Alistair Dobson, Cricket Australia’s GM, Big Bash Leagues, said, “The Big Bash Leagues wouldn’t be where they are today without the incredible support of KFC, the inaugural Naming Rights partner of our men’s competition.
“Similarly, KFC’s support has been crucial to the growth of the Weber WBBL in recent years. We look forward to celebrating the best of summer and the Big Bash with the KFC over the coming seasons.”
The new edition of BBL will kick-start tomorrow, with the first fixture being played between Sydney Thunder and Melbourne Stars.