Cricket Australia inks partnership renewal with Gravity Media

Over the last five cricket seasons, Gravity Media's association with Cricket Australia has grown significantly.

The governing body for cricket in Australia, Cricket Australia, has announced a new expanded broadcast and technology partnership with Gravity Media. This agreement has been inked in order to deliver coverage of cricket across FOX Sports, Kayo and the Cricket Network.

Gravity Media, in collaboration with Cricket Australia, will telecast 22 ODI matches, 35 Women’s Big Bash League matches, the WNCL Final, the Sheffield Shield Final, the Australia A v West Indies tour match in November, and the GGXI v Pakistan Women’s Match in January.

Over the last five cricket seasons, Gravity Media’s association with Cricket Australia has grown significantly.

Gravity Media’s first summer of cricket with Cricket Australia in 2017 included coverage of WBBL matches, which has since expanded to include comprehensive outside broadcasts for WBBL, Marsh One Day Cup, International Tour Matches, and the Sheffield Shield Final.

In collaboration with Cricket Australia and FOX Sports, the media organisation will use its fleet of state-of-the-art high-definition outside broadcast trucks and new remote broadcast production technology to produce more than 350 hours of programming over the next few months.

Dan Allan, Content Manager Broadcast, Cricket Australia, commented, “Over the past five seasons, Gravity Media have proved themselves to be an integral part of the Australian Summer of Cricket. The Gravity team have overseen the growth of WBBL to a full-season television broadcast product and delivered ever-increasing quality across all our domestic competitions. Cricket’s standing as Australia’s favourite sport owes a lot to the knowledge and dedication Gravity have demonstrated throughout, and we look forward to continuing our partnership into the future.”

Nigel Naseby, Business Development Manager, Gravity Media Australia, said, “All of us at Gravity Media Australia value our close working partnership with Cricket Australia. It is a significant technological and production crew commitment for Gravity Media this summer.

“Working closely with Cricket Australia, we will continue to evolve and develop our all-screen coverage including the introduction of new broadcast technologies designed to deliver Cricket Australia and its broadcast partners a seamless and compelling coverage of cricket across the coming months.”

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