Cricket Australia extends partnership with Woolworths

Woolworths and Cricket Australia will once again conduct a WBBL round to commemorate kids' nourishment.

The governing body for cricket in Australia, Cricket Australia, has announced a new two-year extension of its partnership with the Australian retail and supermarket brand, Woolworths.

Woolworths will keep the naming rights to Australian Cricket’s extremely successful entry-level programme, Woolworths Cricket Blast, which has more than 60,000 kids enrolled all over 3,000 clubs and centres each season.

Woolworths and Cricket Australia will once again conduct a WBBL round to commemorate kids’ nourishment, with the Woolworths Pick Fresh Play Fresh Round running throughout all Women’s Big Bash League (WBBL) games from November 18-20 2022 in Sydney and Moe.

Throughout the round, each WBBL team will coincide with its own team fruit or vegetable for the week, emphasising that selecting fresh did help them play fresh as well. This campaign seeks to encourage parents and children to fuel their bodies with fresh fruits and vegetables in order to feel satisfied, healthier, and have more fun on the field.

The Woolworths Community Fund will also continue to provide opportunities for children who would not otherwise have access to cricket. Children across all walks of life, indigenous, culturally and linguistically diverse communities and remote and disaster-affected areas are all included. Over 13,000 cricketers from 400 programmes have had the chance to participate in cricket thanks to this fund.

Woolworths Head of Community & Sponsorships, Sarah De La Mare, said, “We’re thrilled to extend our partnership and to support young people from all walks of life to stay active and healthy through cricket. Through the Woolworths Pick Fresh Play Fresh Round, we hope to inspire better eating habits and a love of the sport that will benefit a generation of young Aussies for years to come.

“We also look forward to bringing our superhero campaign to life this summer, showing how picking fresh fruit and vegetables helps Aussie kids unlock superhero powers to be at their best on the ground.”

Cricket Australia, Executive General Manager Community Cricket and Capability James Allsopp, commented, “Woolworths plays a critical role in our game from the junior cricket pathway and grassroots right through to the elite levels, and we’re delighted our partnership is extending. We are grateful for the opportunities Woolworths will help provide the next generation of cricketers by encouraging participation and enjoyment of the game via a range of initiatives.

“We have a strong focus on making cricket fun and accessible for five to 12-year-old kids and the Woolworths Cricket Blast program plays a vital role in achieving this key component of Australian Cricket’s Where the Game Grows strategic plan. Through our partnership with Woolworths and cricket’s 4,000-plus clubs and thousands of volunteers, we look forward to making it easy and enjoyable for kids to eat well, be active and play cricket.”q

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