The cricket governing body of Australia, Cricket Australia, has announced a new partnership with one of the leading brands, NRMA Insurance.
In this association, NRMA Insurance has acquired the men’s Test naming rights. In addition, the Australian company has also become the official insurance partner of both the men’s and women’s international cricket teams along with assisting community cricket throughout the nation.
This collaboration covers the men’s home Test series in the upcoming four seasons, including the Sydney Pink Test in support of the McGrath Foundation.
The arrangement between the two teams will commence from the upcoming Test series against the West Indies and South Africa.
This is NRMA Insurance’s first-ever national-level partnership which will enhance the company’s national presence. The branding of NRMA Insurance will be visible across the country’s prominent cricket stadiums. Local cricket clubs and communities will also receive benefits from this collaboration.
Speaking on the partnership, Cricket Australia Chief Executive Officer Nick Hockley, said, “We are extremely proud to partner with NRMA Insurance and are delighted that cricket has been chosen as the sport to promote its iconic Australian brand.
“This partnership further emphasises the enduring popularity of Test cricket with the Australian public.
“We are particularly excited that NRMA Insurance shares cricket’s passion for helping local communities, meaning that benefits for clubs and volunteers will be significant.
“This is a great way to start a momentous summer of cricket and we look forward to NRMA Insurance becoming a prominent part of the cricket family going forward.”
NRMA Insurance Group Executive Julie Batch, said, “This is a significant and purpose-led partnership for NRMA Insurance. Cricket is considered Australia’s national sport, and one that is built on community connection, so it was the ideal partnership to support the continued growth of NRMA Insurance across the country as we deliver on our brand promise of Help.
“NRMA Insurance has been helping Australians for nearly 100 years and we believe in the power of help in building resilient communities.
“Without the helpers behind our national teams, the families that support and encourage the stars of today and tomorrow, and the 220,000 volunteers across community club cricket nationwide, Australian cricket simply wouldn’t exist.
“In partnership with Cricket Australia, we look forward to celebrating the local communities and volunteers that make this great game possible and hopefully inspire others to help too.”