CREX, the world’s top cricket analysis platform, has announced Team India’s women’s cricket team captain, Harmanpreet Kaur, as its new brand ambassador.
As part of the brand’s ongoing efforts to promote women’s cricket, this association effortlessly connects with the sport’s rising popularity in the nation, closing the visibility gap and encouraging young girls to pursue cricket professionally.
The two recognised players, together with another Indian cricketer Shikhar Dhawan, will help the platform engage with a bigger audience, from casual fans to dedicated cricket watchers, while also promoting the game and advocating equality.
CREX, which launched in 2017, has quickly become a one-stop shop for all cricket formats, including Tests, ODIs, T20Is, and even club matches. Fans can receive ball-by-ball commentary, scores, fixtures, team/player rankings, news, and full statistics. The app has millions of users globally and is known for its unique emphasis on community-centric involvement and simple insights for both casual and avid cricket fans.
India women’s team captain, Harmanpreet Kaur said, “I am thrilled to partner with CREX, a platform that shares my passion for cricket and is actively working to elevate the women’s game. It’s inspiring to see CREX’s commitment to bridging the visibility gap in sports and encouraging young girls to chase their cricketing dreams. I look forward to connecting with fans and contributing to the growth of this beautiful game for everyone.”
Rajat Vallabh, Chief Strategy Officer, CREX, said, “CREX has signed Harmanpreet Kaur, the captain of the Indian Women’s Cricket Team, as its brand ambassador. This campaign is a step towards building more support for women’s cricket, helping it grow, gain more fans, and get the recognition it deserves, just like men’s cricket. Let’s celebrate and cheer for our women in sports!”
Dedicated to improve the fans’ experience, CREX offers users with pitch reports, weather updates, player information, expert commentary, and even deeper performance insights such as shot placement and scoring trends, making it ideal for both casual and dedicated cricket enthusiasts.