An education fintech platform and the sponsor of the newly formed Indian Premier League (IPL) team, Lucknow Super Giants (LSG), Credenc has unveiled a new advertisement campaign with the catchphrase “Potential Hai Toh Possible Hai”. This new ad campaign will be aired during the ongoing IPL season’s commercial break on Disney+ Hotstar. The ad features three marquee LSG players – KL Rahul, Quinton De Kock and Manish Pandey.
The campaign’s goal is to emphasise Credenc’s brand promise of trusting in every individual’s strengths and empowering them to achieve their target. The players will be seen discussing the importance of identifying one’s capability to evolve by drawing a parallel between how the Rahul-led team chose players for their team based on the player’s potential and how Credenc chooses students for education loans based on their merit and potential. The commercial’s underlying message is that all students with potential can benefit from Credenc’s potential-based education loan.
Mayank Batheja, Co-Founder of Credenc, said, “Believing in students’ potential has been at the heart of our brand’s core offering, which we have tried to reflect through our first ad film. The punchline “Potential Hai Toh Possible Hai’ highlights Credenc.com’s brand promise of ensuring aspirants with potential will not be starved for funds for their higher education goals. The campaign is an organic extension of our brand strategy, which is centred around “Basing their loan decision on students’ potential and not their parental income.”
Avinash Kumar, Co-Founder of Credenc, commented, “The film is an expression of situations that many of us may have faced in our lives when someone gave us a chance by simply believing in our potential that’s it, and nothing else. This campaign allowed us to reinforce in our customers the belief that they can depend on themselves because ‘Potential Hai Toh Possible Hai’”
Credenc is one of the vital sponsors of the RP-Sanjiv Goenka Group-owned team for IPL 2022. The logo of the company can be seen on LSG’s jersey sleeves.
The team, on the field, will be next seen on April 19 against Royal Challengers Bangalore (RCB) at the DY Patil Stadium, Mumbai.