An Indian fintech company, CRED has unveiled its new commercial film featuring the former Indian cricketer and coach, Ravi Shastri with his eccentric trait.
The Bangalore-based company’s latest commercial depicts ‘Shaz’ having a good time. Audiences will learn new definitions for 70 minutes, drinks break and a social trick or two.
Moreover, whether it be giving one back to the journalists, teaching his team how to party, throwing one-liners to women at the club, or being considerate of every last drop, the former India cricketer lives life king-size and with grace and poise in his new role.
Tanmay Bhat, Puneet Chadha, Vishal Dayama, and Deep Joshi collaborated on the script with Devaiah Bopanna.
The CRED ads have been a mainstay of the Indian Premier League (IPL) since 2020 and have done enough to raise brand awareness. Whenever there are questions about what comes next after all these years, we get an answer, how about “two cough syrups on the rocks,” as Shastri suggests?
Kunal Shah, Founder CRED, said, “At CRED, we are constantly working to enhance members’ experience to make it more engaging, frictionless and rewarding. With new design philosophy, gamified rewards constructs, best offers and high-value jackpots, we are consolidating our message of rewarding the right financial decisions and the privileges that come by being a member of the CRED community.”
Cricketer and the former Indian coach, Shastri, commented, “I had a great time shooting this ad for CRED. I have played many roles on the field of cricket but working for this ad, in this avatar, was a refreshing experience. It is lovely to be associated with the CRED, which makes the simplest task of paying credit card bills on time rewarding.”
Ayappa, Director of the film, said, “As Mr. Shastri said, a day with him is never dull. We had a great time shooting and exploring the wild side of his life. He was quite a sport, pun not intended.”