The Caribbean Premier League (CPL) has announced a new partnership with Flow, naming the telecommunications provider as an official partner of the tournament for the 2026 season.
The agreement brings together two of the Caribbean’s most recognisable brands and underscores the growing importance of connectivity and digital engagement in modern sports. Through the partnership, Flow will support the CPL’s efforts to enhance fan experiences across the region while expanding access to tournament content through its telecommunications and digital platforms.
Set to take place from August 7 to September 20, the 2026 CPL season is expected to attract millions of viewers across broadcast and digital channels, providing Flow with a significant platform to engage cricket fans throughout the Caribbean and beyond.
The collaboration reflects a shared commitment to innovation, entertainment and community engagement, with both organisations seeking to deepen connections between the tournament and its fan base. Flow will leverage its extensive regional presence to help deliver more immersive experiences for supporters, both inside stadiums and across digital touchpoints.
Jamie Stewart, Commercial Director, Caribbean Premier League, said, “Flow is a brand that is synonymous with connectivity and innovation across the Caribbean, and we are delighted to welcome them as a partner of the Republic Bank Caribbean Premier League. Their commitment to delivering exceptional experiences aligns perfectly with our vision for the CPL, and we look forward to working together to bring fans even closer to the action.”
Inge Smidts, Chief Executive Officer, Liberty Caribbean, added, “Cricket in the Caribbean is part of our identity, our culture, and our collective rhythm as a region. Our partnership with the Caribbean Premier League reflects our continued commitment to investing in the moments that unite us as a people. Following our role as Official Telecommunications Partner of the ICC Men’s T20 World Cup in 2024, this next chapter with the CPL further reinforces Flow’s position as a trusted enabler of world-class sporting experiences across the Caribbean.”
The agreement further strengthens the CPL’s commercial ecosystem as the league continues to expand its audience reach and position itself among the world’s leading T20 cricket competitions.
