The South Korean e-commerce brand, Coupang has obtained exclusive rights to all Asian Football Confederation (AFC) competitions from 2025 to 2028.
The South Korean company will provide live coverage of AFC competitions on its Coupang Play streaming service in its domestic market.
The media group CJ ENM is currently holding rights to AFC broadcast in South Korea under a contract running from 2021 through the end of 2024.
The newly unveiled agreement enables Coupang to provide exclusive coverage of the AFC Champions League, the 2027 Asian Cup in Saudi Arabia, the 2026 Women’s Asian Cup, and the 2026 FIFA World Cup Asian Qualifiers Final Round.
Windsor John, the AFC General Secretary, said, “As one of the powerhouses of Asian football, Korea Republic represents a key market for the AFC as we look to deliver a new era of world-class competitions as underlined in the AFC’s Vision and Mission. The addition of Coupang Play to the AFC’s media partner family for the 2025 to 2028 cycle reinforces the steadfast confidence in the AFC’s brand and competitions and we look forward to working with Coupang Play to further engage and enthuse our passionate fans in the Korea Republic.”
Stephen Kim, Head of Coupang Play, said, “We are excited to share that Coupang Play’s coverage of football contents is expanding from K League games to national team matches of the AFC. We look forward to delivering even more football content for fans to enjoy in the future.”
Founded in 2010 by Bom Kim, Coupang is a South Korean e-commerce brand, which is based in Seoul, South Korea, and incorporated in Delaware in the United States. After the launch of the service Coupang Play, the company’s expansion led it to video streaming distribution. The company is also known as “Amazon” of South Korea.