The North American Football governing body, CONCACAF has struck a strategic alliance with global e-commerce giant Amazon to sell official products of its main football competitions, including the Gold Cup, Nations League, and Scotiabank Concacaf Champions League. The agreement was reached via a commercial agreement with the Seoul-based Sym Entertain.
This deal is part of the CONCACAF wider international growth plan, the official CONCACAF licensed products will now be made more widely available for sale in North America, Europe, and some Asian countries like Japan.
The move comes ahead of the Concacaf Nations League, which will be held at Empower Field at Mile High in Denver, Colorado from June 3-6. The two semi-finals, third-place match, and final will all be played at the home venue of the National Football League’s Denver Broncos.
The two semi-finals will be played on June 3 will pit Honduras against the United States followed by Mexico v Costa Rica. The third-place match and final will be held as a doubleheader on June 6. The event was originally scheduled for June 2020, but it was rescheduled due to the COVID-19 pandemic like other global footballing events. Fans will be permitted to attend the event. The governing body also recently announced that Allegiant Stadium in Las Vegas, Nevada, will host the 2021 Gold Cup final on August 1.
The CONCACAF Gold Cup is the main association football competition of the men’s national football, determining the continental champion of North America, Central America, and the Caribbean. Unlike other global football events which take place every 4 years, the Gold Cup is held every two years. It was previously referred to as the CONCACAF Championship before being renamed to the CONCACAF Gold Cup starting in 1991. The United States of America has a good chance of winning the Gold Cup this summer since the squad is very promising and the majority of players are playing at the biggest European clubs.