Como 1907, recently promoted to Serie A, have announced a multi-year partnership with Playbet.io, a prominent online entertainment and betting platform.
This agreement has named Playbet.io as the official entertainment partner of the club, a move both organizations anticipate will significantly enhance the fan experience.
As part of the partnership, Playbet.io’s logo will be prominently displayed on the LED advertising boards at Stadio Comunale Giuseppe Sinigaglia during Como 1907’s home matches. This high-visibility placement will provide Playbet.io with extensive brand exposure to both live attendees and a broader television audience.
Commenting on the partnership, Miguel Almeida, Chief Marketing Officer, Playbet.io, said, “Playbet.io is thrilled to collaborate with the historic club Como 1907. We are confident this collaboration will be a resounding success and Playbet.io would like to extend a heartfelt welcome to all the passionate fans of Como 1907!”
C. Ryan Shelton, Chief Revenue Officer, Como 1907, added, “We are excited to welcome Playbet.io to the Como 1907 family. Their presence on the global LED will add a dynamic element to each matchday broadcast, showcasing our shared commitment to engaging and elevating the fan experience.”
Como 1907’s recent promotion to Serie A, after finishing second in Serie B, marks their return to Italy’s top football league after more than two decades. While the team’s Serie A campaign is still in its early stages, they are focused on solidifying their position in the league.
The partnership was facilitated by P11 Group (P11 EMEA Limited), a marketing agency specializing in innovative solutions across the EMEA region. P11 Group focuses on helping clients achieve their marketing objectives and drive business growth.