The Australian multinational bank Commonwealth Bank recommits to women’s game with the Cricket Australia’s extension.
The extension has been signed for three years from 2021/22 to 2023/24 season.
With the deal, Commonwealth Bank’s logo will be present on the jersey of the Australian women’s national team in all formats.
Along with this, Commonwealth Bank will also be the title sponsor of India vs Australia series that is scheduled to start from Tuesday at the Great Barrier Reef Arena in Queensland.
Nick Hockley, Cricket Australia’s chief executive said, “We are incredibly grateful for all the support that Commonwealth Bank has given to cricket over the past 30 years and it is so exciting to continue our partnership at this time of tremendous growth and opportunity for the women’s game.”
Commonwealth Bank has been in a partnership with Cricket Australia for over 30 years now and has been fully supporting and encouraging the women’s game in particular.
Monique Macleod, CBA Group executive of marketing and corporate affairs said, “Our goal is for cricket to be a sport for all and we hope to achieve this over the next three years by funding not only the women’s game but also delivering targeted initiatives to engage diverse and inclusive teams and communities.”
Through ‘The Next Innings: Accelerating Female Participation’ strategy, Commonwealth Bank will be providing girls with enhanced opportunities to play the game.
Since 2016, the Commonwealth Bank has been involved in many initiatives which have helped in the development of over 70 girls-only leagues and have provided support to many role models who have helped the women’s game in the country develop.