CoinDCX, a cryptocurrency exchange, has unveiled a new brand campaign, ‘Learn Karo. Crypto Karo.’, featuring Gautam Gambhir, a former cricketer and current Indian team coach.
The advertisement aims to provide Indian investors with the knowledge they need to confidently navigate the world of cryptocurrencies.
The ‘Learn Karo. Crypto Karo.’ campaign aims to close the understanding gap that has kept many potential investors from researching cryptocurrency, despite India’s over 160 million investors and more than 5 million active equities traders. Many people are still reluctant to enter the cryptocurrency market because of the intricacies and perceived risks involved with this new asset class.
CoinDCX seeks to break down these obstacles by focussing on education as the foundation of investment confidence, allowing Indian investors to participate with cryptocurrencies in a more informed and responsible manner.
Sumit Gupta, Co-founder of CoinDCX, said, “We are thrilled to have Gautam on board as our brand ambassador. His values of trust, grit, and a commitment to learning align perfectly with CoinDCX’s core mission. Education has always been central to our platform, and we recognize that informed investing is the key to building consumer confidence in the crypto space. As adoption of crypto continues to grow in India, we are doubling down on our efforts to educate and empower investors, helping them make confident, informed decisions.
“With this campaign, CoinDCX steps up as the ‘Crypto Coach,’ prioritizing consumer education and knowledge as the foundation for responsible investing. We believe Gautam, with his focus on hard work, dedication, and leadership, is the ideal figure to represent this philosophy.”
On the development, Gautam Gambhir said, “Confidence comes from knowledge. That’s why I’m partnering with CoinDCX to help give India the confidence to explore crypto, but with a focus on learning and understanding first. Every investment platform should prioritize education, and that’s exactly what CoinDCX is doing. My message through this campaign is simple: Learn first, then invest.”
CoinDCX has constantly been focused on investor education. CoinDCX has touched over 4.45 million people to date through projects including Unfold, DCX Learn, Namaste Web3, and active Community Chapters, raising awareness and comprehension of the cryptocurrency field. The Namaste Web3 initiative, a national movement, has moved beyond major cities to include people in regional locations such as Ahmedabad, Pune, and Jaipur, increasing the platform’s educational reach.
The ‘Learn Karo. Crypto Karo.’ campaign will add to CoinDCX’s current efforts to establish a comprehensive and easily accessible learning ecosystem for crypto investors, leading them from fundamental concepts to advanced trading methods. CoinDCX’s platform has been updated to provide users with an effortless combination of learning and trading, with information suitable for all experience levels, from novices to seasoned investors. The topics vary from basic crypto education to more complex technical and fundamental analysis.
Prashant Verma, Chief Growth & Marketing Officer at CoinDCX, said, “Research shows that while many Indians are intrigued by crypto, they often hesitate due to a fear of making mistakes. This perception is rooted in a lack of understanding. Through the ‘Learn Karo. Crypto Karo.’ campaign, we aim to bridge this gap by providing the knowledge necessary to make informed investment decisions with confidence. CoinDCX is here to serve as the ‘Crypto Coach,’ guiding our users through their crypto journey with clear, accessible education. Our goal is to empower investors to overcome their fears, make well-informed decisions, and take confident steps into the world of crypto.”
CoinDCX’s ultimate objective is to build a knowledgeable and confident cryptocurrency community. The exchange continues to expand its educational activities while remaining dedicated to openness and consumer confidence. As the Indian crypto market expands, CoinDCX’s objective is to promote responsible adoption and establish itself as a reliable partner for investors at every stage of their crypto journey.