Coinbase, a crypto exchange platform located in the United States, has partnered with the Women’s National Basketball Players Association (WNBPA), the New York Liberty and Seattle Storm, as well as two of the Women’s National Basketball Association‘s (WNBA) biggest names, Sue Bird and Jewell Loyd, to establish a presence in the competition.
In October 2021, Coinbase announced an extended league-wide agreement with the WNBA and the NBA (National Basketball Association), which included the NBA G League, NBA 2K League, and USA Basketball.
The WNBA Commissioner’s Cup now has Coinbase as its presenting sponsor after this latest deal.
To further familiarize themselves with the market, all 144 WNBA athletes will be provided Coinbase profiles and crypto-assets as part of the latest deal. Furthermore, supporters of the New York Liberty and Seattle Storm will have the opportunity to win cryptocurrency and discover web3 via several activations.
The company said in a blog post, “Coinbase, through its proud partnerships with the WNBA and WNBPA, wants to enable more participation in the cryptoeconomy and web3, and engaging more women and our new partners will allow us to do just that.”
As the Seattle Storm attempts to defend its Commissioner’s Cup title, Coinbase will become the presenting sponsor of all Commissioner’s Cup games. Coinbase and the Storm will contribute $70 for every block made by a Storm player this season to TechBridge, an organization that uses technology to help other NGOs achieve their goals in four areas: hunger aid, homelessness support, societal equality, and workforce development. At Climate Pledge Arena, Coinbase will have a large presence, including branding placement on the Storm court and announcing opening lineups. The Storm and Coinbase also aim to issue a non-fungible token (NFT) with a Storm theme.
Nate Silverman, Storm SVP of Corporate Partnerships and Social Responsibility, said, “We are excited to partner with Coinbase and that they are joining our Force4Changes efforts.
“Coinbase is investing in women’s sports and we are thrilled that this partnership can showcase some exciting ways for fans to engage with the Coinbase and also drive positive change.”
Jessica Williams, Coinbase’s Director of Brand Partnerships, stated, “At Coinbase, we are dedicated to experiences that encourage fans to engage with the cryptoeconomy because the best way to learn about crypto is by participating.
“Our partnership with the Seattle Storm is an opportunity to further both of our commitments to advancing economic freedom and educating fans and players in women’s sports around the benefits of web3.”