Argentine Primera Division club Atletico River Plate recently announced their partnership deal with the gaming operator company, Codere. The deal sees the company become the official betting partner of the club.
The deal was signed for over four years, it will be coming into effect with the start of the 2021/22 season of the Argentine top-flight and will last until the end of the 2024/25 season.
Codere will be seen on the shirt sleeve of River plate from the upcoming season and this will help them increase and enhance their outreach in the country with a huge fanbase of River Plate in Argentina.
The deal aimed to expand online and in the global market, this lucrative deal in turn will benefit both parties involved. Codere also has existing agreements with many major clubs, Real Madrid is one of them and now the deal with River Plate can benefit the club achieve its long term goals.
Jorge Brito, first Vice-Chairman of River Plate club stated, “It is a pleasure to have Codere as a sponsor, a company with a wide experience, global reach and with great growth in the region, which will help us both to continue consolidating our growth, share the same commitment, effort and fair play values.”