The Premier League (PL) has announced a significant three-year partnership with The Coca-Cola Company, designating the global beverage giant as the official soft drink partner of England’s top-tier football league.
Kicking off with the 2025-26 season, this agreement marks Coca-Cola’s highly anticipated return to the world’s most-watched football league.
The expansive collaboration will showcase activations across a diverse range of the global beverage giant’s iconic brands, including Coca-Cola Original Taste, Coca-Cola Zero Sugar, Powerade, and Smartwater. This multi-brand approach underscores a commitment to engaging a broad spectrum of football fans and consumers.
A cornerstone of the partnership will be its robust focus on fan engagement. Supporters can look forward to exclusive fan activations, unique centre circle experiences, and opportunities to access coveted match tickets. The global beverage giant will also serve as a partner for the forthcoming Premier League Summer Series, further extending the reach of this collaboration.
The partnership is set to officially launch for the 2025-26 season with an exclusive on-pack promotion across the UK and Ireland. This promotion is expected to feature team-themed Coca-Cola cans, reinforcing the deep connection between the beverage giant and the passion of Premier League football.
Will Brass, Premier League Chief Commercial Officer, said, “We are delighted to welcome back Coca-Cola as the Official Soft Drink Partner of the Premier League. Coca-Cola is loved and enjoyed by millions around the world, much like the Premier League, and brings years of experience in top-level sport sponsorship and fan engagement. We look forward to working together over the coming seasons to drive further success for us both through this expansive, exciting partnership.”
Javier Meza, President of Marketing, Europe, Coca-Cola, added, “We are thrilled to be partnering with the Premier League, the most competitive and compelling football league in the world. Football and the Premier League are a global passion, and we look forward to uplifting fans and making their experience even better by bringing them closer to the action.”
This renewed alliance reinforces the global beverage giant’s long-standing dedication to football, building upon its previous partnership with the Premier League (from 2018-19), the English Football League (EFL), and the League Cup. The company also maintains significant global football sponsorships with FIFA, UEFA, and Major League Soccer (MLS), solidifying its position as a key supporter of the sport at all levels.
Both the Premier League and The Coca-Cola Company share a mutual commitment to elevating the fan experience and celebrating the universal appeal of football. This partnership is poised to deliver exciting new opportunities for supporters worldwide.
