Coca-Cola India and the International Cricket Council (ICC) are set to provide unprecedented excitement to the year’s most anticipated sporting events, the Women’s Cricket World Cup 2025.
This strategic alliance expands on their eight-year engagement, strengthening the company’s dedication to encouraging women in sports and offering chances for the next generation of athletes.
Coca-Cola India, with Thums Up XForce as the official beverage partner and BodyArmor Lyte ORS as the hydration partner, will keep players and supporters hydrated during the ICC Women’s Cricket World Cup 2025. Coca-Cola India, with its rich sports legacy, will celebrate India’s hosting of the tournament in Guwahati, Indore, Vizag, and Navi Mumbai, ensuring that each match shows bold spirit, enthusiasm, and unity. Coca-Cola India will provide its entire beverage range, guaranteeing that everyone may find something they like.
Thums Up has long honoured the spirit of sports, building on its tradition of motivating athletes with campaigns such as “Thums Up Utha, India India Macha,” #PalatDe, #TaanePalatDe, and “Utha Thums Up, Jagaa Toofan” during ICC tournaments, Olympics, and Paralympics. The brand’s latest no-sugar beverage, Thums Up XForce, continues this history with the same adventurous spirit. In addition, Coca-Cola’s sports drink, BodyArmor Lyte ORS, reaffirms the brand’s commitment to providing athletes and fans with improved hydration throughout the ICC Women’s Cricket World Cup 2025.
Sundeep Bajoria, Vice-President, Coca-Cola India, said, “Coca-Cola India is uniquely positioned to deliver refreshment at scale through our nationwide distribution network, reaching every corner where cricket is celebrated. For us, the ICC Women’s Cricket World Cup 2025 is an opportunity to strengthen consumer connections and create lasting value for our partners and retailers. By bringing our portfolio to millions of fans and athletes, we are not only supporting the game on the ground but also creating moments that make cricket a shared experience nationwide.”
Shantanu Gangane, IMX (Integrated Marketing Experience) Lead, Coca-Cola India and South West Asia, said, “Women’s sports in India are at an inflection point, drawing new audiences and shaping how the next generation experiences cricket. At Coca-Cola in India, our strategy is to be at the center of these cultural shifts by creating experiences that connect deeply with consumers. Thums Up XForce and BodyArmor Lyte ORS, bring complementary strengths, one rooted in bold identity and heritage, the other in cutting-edge hydration. Together, they allow us to engage fans not just as spectators, but as participants in a larger movement where sport, culture, and brands converge.”
As India hosts the World Cup 2025, Coca-Cola India continues its heritage of promoting sports that inspire and unite. From the Olympics and Paralympics to cricket’s grandest stages, the corporation has always recognised sports success. Coca-Cola India’s increased collaboration with the ICC guarantees that every boundary, cheer, and celebration is meaningful, setting a new standard for large-scale spectator experiences.
