Coca-Cola Europacific Partners Australia has announced a landmark partnership with Football Australia, becoming the official supplier of the CommBank Socceroos and CommBank Matildas in a major commercial agreement aligned with the next global football cycle.
The two-year deal will see Coca-Cola activate across the FIFA World Cup 2026 and FIFA Women’s World Cup 2027, further strengthening the beverage giant’s deep-rooted association with international football while capitalising on the growing commercial momentum surrounding Australia’s national teams.
As part of the partnership, the iconic beverage brand will roll out a series of nationwide marketing campaigns, fan engagement initiatives, and retail activations designed to connect supporters more closely with both teams. The agreement spans digital campaigns, broadcast advertising, outdoor media, in-store promotions, and experiential fan experiences.
One of the campaign’s first major activations will feature the beverage giant’s iconic Kings Cross billboard in Sydney illuminated in Australia’s green-and-gold colours ahead of the 2026 FIFA World Cup.
The company will also launch limited-edition Coca-Cola Classic and Coca-Cola Zero Sugar 10-pack cans featuring Socceroos players Mathew Ryan, Nestory Irankunda, Jordy Bos, and Cameron Burgess. The products will be available exclusively through Coles stores across Australia from June 2026, with fans able to enter competitions for VIP matchday experiences, signed merchandise, and exclusive rewards.
Football Australia Chief Executive Officer, Martin Kugeler, said, “Football Australia is proud to welcome Coca-Cola as an Official Supplier of our national teams, starting an exciting new chapter with one of the world’s most iconic brands. This partnership brings together the global scale of Coca-Cola with the passion and reach of football in Australia, creating new opportunities to connect with fans across the country.
“The upcoming FIFA World Cup 2026represents a key moment for the CommBank Socceroos, and the Coca-Cola campaigns will help bring supporters closer to the team through unique and engaging experiences. As part of Football Australia’s long-term strategy, we will continue to align with premium brands, such as Coca-Cola, which enable us to grow and make football more accessible and attractive to all Australians.
“We look forward to working closely with Coca-Cola to deliver impactful campaigns that celebrate our players and inspire fans nationwide, as we also build towards the FIFA Women’s World Cup 2027 with the CommBank Matildas.”
Orlando Rodriguez, Managing Director, Coca-Cola Europacific Partners, added, “For nearly 90 years, Coca‑Cola has been part of the fabric of Australian life – bringing people together through shared moments. Partnering with Football Australia reflects our continued commitment to connecting communities through experiences that unite the nation, with the CommBank Socceroos and Matildas at the heart of that.”
The partnership arrives during a period of significant commercial growth for Australian football, driven by the rising global profile of the Matildas and the Socceroos’ continued presence on the world stage.
