Manchester United Football Club have announced a landmark partnership with The Coca-Cola Company, adding one of the world’s most recognizable brands to their expanding commercial portfolio.
The multi-year agreement has named the beverage giant as the club’s official carbonated soft drinks partner across the United Kingdom and Europe.
As part of the deal, the soft drinks major has secured exclusive pouring rights at Old Trafford, covering its full beverage portfolio. Match-going fans will have access to Coca-Cola, Coca-Cola Zero, Diet Coke, Fanta, Sprite, Dr Pepper and their zero-calorie variants — ensuring a dominant on-site presence inside one of football’s most iconic stadiums.
The collaboration goes beyond traditional branding, placing fan experience at its core. Manchester United and the Atlanta-based company will launch a series of digital campaigns, activations, and experiential initiatives designed to elevate matchdays and strengthen emotional connections between fans and the two global giants.
Commenting on the announcement, Marc Armstrong, Chief Commercial Officer at Manchester United, said, “Coca-Cola and Manchester United are two of the world’s most iconic brands, each with a proud history of bringing people together.
“We are forming a partnership that will go beyond matchday refreshments at Old Trafford – creating engaging and memorable experiences that connect our fans to the club in fresh and impactful ways.”
Elodie Peribere, senior marketing director, Coca-Cola, added, “Manchester United is one of the most iconic clubs in world football, with a legacy of greatness and a fanbase that spans generations. We’re proud to partner with the club to deliver uplifting and refreshing experiences for supporters through our leading carbonated brands, Coca-Cola.”
The agreement underscores Coca-Cola’s renewed investment in football, complementing its partnerships with the Premier League and Aston Villa. For Manchester United, it reflects the club’s strategy of aligning with premium global partners to engage supporters beyond the pitch.
Coca-Cola now joins a growing list of United’s commercial partners, including Apollo Tyres, STATSports, and Sokin, reinforcing the club’s standing as one of the most commercially powerful names in global sport.
