The International Olympic Committee (IOC) continues its good relationship with the CMG (Chinese media group), which is the holding company of CCTV (China central television), to extend Olympics broadcasting rights up until 2032. They will be covering the Milan Cortina 2026, Los Angeles 2028, the Winter Olympics 2030 and the Brisbane 2032 Summer Olympics.
The last agreement which was signed between the CCTV and the IOC was back in 2014 which was worth £400 million. It covered the Tokyo Summer Olympics as well as the Beijing Winter Olympics in 2022. The CCTV have control over free-to-air TV, streaming, subscription TV and mobile broadcasting rights.
The CMG is a big partner of the IOC and sends a large team to cover the Olympic games. The CMG sent a team of 800 personnel to cover the Tokyo Olympics which was broadcasted across mainland China and Macau.
“The IOC is delighted to announce an extension to our agreement with our longstanding broadcast partner, CMG,”said IOC President Thomas Bach .”The new agreement means Chinese sports fans will be able to continue enjoying CMG’s first-class coverage of the Olympic Games through to 2032.
“I would like to congratulate CMG for the overwhelming success of its coverage of the Olympic Games Tokyo 2020, when it reached hundreds of millions of people.”