North American esports organization Cloud9 has announced its partnership deal with the Icelandic esports team Dusty. Cloud9 has roped in Dusty as its exclusive partner for the 2021 League of Legends World Championship.
The deal will see Dusty provide Cloud9 with facilities, logistics, and promotional activity for the upcoming World Championship.
Dusty being one of Iceland’s biggest esports organizations has fielded a team in FIFA, Counter-Strike, and League of Legends will be looking to benefit from the partnership with Cloud9.
Asbjorn Daniel, CEO of Dusty said, “We are thrilled to be working with a behemoth in the industry like Cloud9. The partnership is a tremendous testament to the hard work everyone associated with Dusty has put in and has all the necessary ingredients to expedite our rapid growth even further, in my view, this collaboration recognizes the fact that esports is truly a borderless phenomenon and solidifies our belief that an organization from Iceland can build a genuinely differentiated brand in this market on a global scale.”
Dusty and Cloud9 will be working together across many platforms to further enhance their global outreach.
Cloud9 CEO, Jack Etienne said, “We are excited to work with Dusty while competing at Worlds. It is incredible to be traveling to Iceland for the competition, and it really shows the global nature of esports, Beyond Cloud9, I am passionate about growing esports at large and brave ventures like Dusty are vital to advancing our industry. I believe we are creating the best environment possible for us to enjoy a successful Worlds. Now it’s just time to perform.”
Dusty and Cloud9 are likely to get benefited from an increase in the fanbase of the domestic Icelandic esports.