The Premier League club, Fulham FC, have strengthened their commercial portfolio after naming ClickHouse as their new principal partner and front-of-shirt sponsor in a multi-year agreement ahead of the 2026-27 season. The partnership marks the data analytics company’s biggest investment in football sponsorship to date, as it looks to expand its global brand presence through one of the world’s most-watched sporting competitions.
As part of the agreement, the ClickHouse logo will appear on the front of Fulham’s men’s first-team home, away and third kits. Beyond shirt branding, the technology company will receive a significant commercial presence across Craven Cottage, the club’s digital platforms, matchday assets and fan engagement initiatives throughout the partnership.
Founded in Silicon Valley, ClickHouse is a leading provider of real-time analytics and data infrastructure, enabling organisations to process massive volumes of data with speed and efficiency. Its open-source database platform is trusted by global businesses including Meta, OpenAI, Tesla, Sony and Visa to power data-intensive and AI-driven applications.
Commenting on the partnership, Jon Don-Carolis, Chief Revenue Officer at Fulham, said, “We are delighted to welcome ClickHouse as a Principal Partner and Front of Shirt Sponsor of the Men’s First Team. ClickHouse is an ambitious, fast-growing technology company and as Fulham continues to invest in its long-term future both on and off the pitch, this partnership reflects our shared commitment to innovation, progression and building meaningful connections with supporters around the world.”
Aaron Katz, CEO at ClickHouse, added, “ClickHouse is thrilled to announce our strategic partnership with Fulham Football Club. Both organisations have shared values of high performance, ambition, and excellence. Speed is essential for both: the split-second decisions on the pitch aren’t that different from the millisecond decisions our database serves every moment for many of the most consequential companies in the world. That shared foundation is what drew us to this partnership. We’re excited to back Fulham’s ambitions in the Premier League, on the pitch and beyond.”
Throughout the collaboration, Fulham and ClickHouse will jointly develop activations centred on innovation, performance and real-time insights, delivering enhanced experiences for supporters at Craven Cottage, across the club’s digital channels and throughout the wider Fulham community. The agreement also reflects the growing appetite among enterprise technology and AI companies to leverage elite football sponsorships as a platform for global brand visibility and business growth.
