Oracle Red Bull Racing has announced a new partnership with CLEAR, confirming the Unilever-owned haircare brand as the team’s first-ever Official Haircare Partner from the 2026 FIA Formula One World Championship season and beyond.
The agreement brings together Oracle Red Bull Racing and CLEAR, uniting two performance-driven brands around a shared focus on precision, science, and confidence under pressure.
Under the terms of the partnership, CLEAR branding will feature on the team’s 2026 car and across key team assets, including driver balaclavas worn by four-time World Champion Max Verstappen and Isack Hadjar. The collaboration marks CLEAR’s first official entry into F1 at the team level, using the sport’s global stage to reinforce its performance-led positioning.
Nick Stocker, Group Commercial Director of Oracle Red Bull Racing, said, “Precision, discipline and relentless improvement define our continued success, and that performance mindset is what makes CLEAR a natural partner for the Team. Their focus on science, innovation and results aligns closely with how we operate on and off the track. We look forward to working together to bring fans closer to the culture that fuels Oracle Red Bull Racing.”
Mohamed Elsharkawy, CLEAR Global Brand Vice President, added, “CLEAR is designed to help people perform at their best under pressure, and partnering with Oracle Red Bull Racing brings our scalp care science into one of the most extreme performance environments in the world, where a CLEAR™ HEAD can make a major difference. This partnership reflects our shared belief in precision and performance, and together we aim to inspire people who demand maximum results in every aspect of their lives, while creating experiences that help them show up at their best, on and off the track.”
From 2026, the partnership will be activated globally across Asia, EMEA and Latin America through an integrated programme spanning brand storytelling, digital and social content, retail activations and fan engagement. CLEAR will leverage F1’s global reach to connect elite motorsport performance with everyday routines, targeting younger, performance-minded audiences in key growth markets.
For Oracle Red Bull Racing, the agreement further strengthens one of the most diverse and strategically aligned commercial portfolios in global sport, underlining the team’s continued appeal to consumer-facing brands seeking scale, authenticity and cultural relevance through Formula 1’s expanding international platform.
