The French Formula 1 team, BWT Alpine Formula 1 Team, has announced a significant regional partnership with Claro, a leading telecommunications powerhouse in Central and South America.
This strategic collaboration is set to considerably amplify Alpine’s footprint across the vibrant Latin American market, with a particular focus on deepening the team’s connection with the region through promising Argentine driver Franco Colapinto.
Claro, a prominent entity within América Móvil, stands as one of the world’s largest telecommunications companies. It provides essential connectivity to over 300 million users across 16 countries in Latin America and seven in Europe. The natural synergy between Claro’s core values of speed and connection quality and the demanding, high-performance principles of F1 makes this partnership an ideal fit.
As a key part of this exciting alliance, Claro branding will be prominently displayed on BWT Alpine F1 Team driver Franco Colapinto’s race helmet and cap throughout the 2025 season. This visual integration powerfully underscores Claro’s unwavering commitment to motorsport and its dedicated support for the burgeoning talent from Argentina.
Speaking on the announcement, Franco Colapinto said, “I am happy to have partnered with Claro – América Móvil – and to enjoy their support this year. Claro’s dedication to connectivity and innovation mirrors everything we push for on track: precision, speed, and seamless performance. I’m proud to unite our brands and bring a bit of that Latin America to every Grand Prix.”
Julio Porras Zadik, CEO of Claro Argentina, Uruguay, and Paraguay, added, “We have been present in this sport for several years and now we return together with BWT Alpine Formula One Team. We are very excited to support Franco at this key moment.”
América Móvil boasts a rich and enduring history of involvement in F1, having actively supported the sport for the past 14 years. This new partnership with the BWT Alpine F1 Team and Franco Colapinto marks a renewed and sharply focused engagement, strategically designed to leverage the rapidly growing appeal of motorsport in Latin America.
This partnership is anticipated to yield substantial mutual benefits. It will significantly strengthen Claro’s brand image through its association with the pinnacle of motorsport, while simultaneously expanding the BWT Alpine F1 Team’s commercial reach and deepening fan engagement within the crucial Latin American demographic. The collaboration highlights Alpine’s strategic intent to cultivate robust regional relationships and continue its relentless pursuit of excellence both on and off the track.
